Revision

Media Language

  • Barthes
    • Semiology, study of signs
    • Meaning created through connotations and denotations, creation of myths
  • Todorov
    • Narrative, equilibrium, disruption, recognition, attempt to solve, new equilibrium
  • Neale
    • genre hybridization, combination of tropes from genres
    • repetition of codes/conventions 
    • intertextual relay 
  • Levi Strauss
    • binary opposition, structuralism
    • ideology is shaped on binary opposition and structure, in pairs
    • e.g. day/night good/bad 
  • Baudrillard 
    • Postmodernism, hyperreality, simulation and simulacra
    • individuals construct identity in a culture of simulation
    • more real than the real, e.g Disneyland 

Representation
  • Hall
    • representation created through both what is present and absent
    • fix meanings in a preferred way, audiences can attest these 
  • Gauntlet
    • contradictory messages about identity 
    • allow expression and explore identities 
    • media representations offer range of diverse and contradictory messages 
  • Bell Hooks
    • feminism challenges patriarchy
    • class, gender, age
  • Van Zoonen
    • Women objectified in media representations
    • emphasizes importance of gender as a social and cultural construct
    • expressed diversely 
  • Butler
    • Response to gender roles
    • repetition and ritual 
  • Gilroy
    • Transatlantic, post colonialism 
    • failed to mourn the loss of an empire
    • criminalization of immigrants
Audiences 
  • Bandura
    • media influence people directly, human values, 
    • directly or indirectly through related platforms such as social media 
  • Gerbner
    • Cultivation , mean world syndrome 
    • repetition of negativity 
  • Hall
    • Encoding/decoding
    • Dominant
    • Negotiated
    • Oppositional reading
  • Jenkins
  • Shirky

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